Transatlantic
Partnership Results in Super Premium Comic
Zoom Suit to Feature
MetalFX and High Def Resolution
“It’s
like reading your favorite comic on a big screen high definition plasma TV” Said
Zoom Suit Creator John Taddeo. “And
at 36 Story pages it’s uninterrupted by
commercials”.
Zoom Suit, an
eagerly anticipated limited series by writer director John Taddeo, is based upon
an award winning animated short by the same name. In 2005 the short was accepted to over
50 film festivals and screened to over 250,000 theater attendees. It was an official selection of the San
Diego Comic Con Film Festival and was broadcast into 10 Million homes on
Adelphia Cable’s High Definition Channel.
The exposure on high definition television and the vibrancy of the
animated series led to the exploration of creating a comic with visuals that
would leap off the page.
To
bring the Zoom Suit to comic fans with an alien metal look, Taddeo partnered
with Metal FX Technology of the
MetalFX®
Technology is a Metallic Color System that allows millions of metallic colors to
be achieved by adding MetalFX® base silver ink to the usual CMYK mix.
Zoom suit is
being manufactured at Datachrome (
Conventional
Printing
Staccato Printing
The
Staccato process reflects light more efficiently and increases the color
available in mid-tones. The result
is sharper detail in images, text,
reverses and line work
and more consistent color through the press
run.
On the packaging side, Zoom Suit features a heavy cardstock cover. The interior is printed on 50lb. glossy
paper. The cost burdens of the
better paper, special ink and production costs that nearly double the average
offering did not deter Taddeo from the concept of super premium comic at the
normal $2.95 comic price.
The covers and interior art teams read like a “Who’s Who” of comic
legends and up and coming rock stars.
Bob Layton, Gene Colan, Bart Sears, Jim Starlin, Bill Tucci, Billy Dallas
Patton and Keron Grant.
“On the Marvel comics of yesterday they used the term POP ART to describe
the look that the artists were able to achieve. We combined today’s superstar artists
with tomorrows print and computer technology to create POP art for the new
Millennium”.
The project also garnered a tremendous amount of media attention by
Taddeo’s unique marketing strategy, “I wanted to create a waiting audience for
the book. The best way to market to
a comic shop owner is to get his customers asking for your
products.”
Consumer marketing included multiple screenings of Zoom Suit in 20
states, free trading card offers, free limited edition comic offers and the
development of a fan powered street team – “Team Zoom Suit”. TZS is a fan club based initiative
with over 2,000 members in 10 countries that spread the Zoom Suit word to fans
and retailers about the upcoming comic release. Over the eight month marketing campaign
over 50 individual press releases were picked up by newspapers, television
stations, radio and online news sources.
Although the focus was the consumer, comic shop owners were not left
out. Retailers have received over
300,000 promotional trading cards, three direct mail pieces and 10,000 oversize
double sided Zoom Suit Posters.
Additionally, Taddeo and Zoom Suit interior artists are anxious to visit
comic shops for signings and to meet and greet fans of Zoom
Suit.
Zoom Suit is solicited in the February edition of PREVIEWS for items shipping in April 2006. For additional information please visit www.superverse.com
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